Industry Services

Testing Services for Industry Partners

Looking to launch, benchmark or refine a product? Our experienced team can provide a comprehensive analysis that helps you take your product and marketing to the next level. Tests use our panel database of more than 9,000 real consumers — not students — from the Kansas City area.

We also have the ability to conduct testing in other cities in the U.S. and internationally.

Product Testing Categories

• Foods
• Beverages
• Ingredients
• Pet food/treats
• Kids testing
• Personal care
• Aromas, scents and volatiles
• Specialty products

Types of Testing Offered

Quantitative Consumer Research

• Consumer acceptance and consumer preference
• Product diagnostics for R&D support: Consumer-based intensity, CATA, JAR, Penalty Analysis
• Design of Experiments (DOE)
• Max-Diff (Best-Worst scaling) and TURF analysis
• Alienation analysis for heavy users
• Consumer segmentation based on liking and psychographic data
• Rapid methods for product characterization based on consumer feedback
• Claim substantiation

Qualitative Consumer Research

• Focus groups, interviews and observational research
• Front-end qualitative research for concept exploration, packaging and product prototypes

Analytical Testing

• Descriptive analysis – sensory profiling of products
• Difference testing – Application of various methodologies to fit your needs: Triangle, Tetrad, 2-AFC, 3-AFC, Degree of Difference (DOD), etc.
• Instrumental evaluation for aroma volatiles (GC-MS-O)