Discussion of the hotel industry past, present, and future. Discover why the lodging industry does what it does and how it creates experiences that transform the lives of guests and staff alike. Students will be immersed in the strategy, operations, and details of: front office, housekeeping, sales, marketing, facilities, revenue management, accounting, food and beverage, and human resources in order to lead and manage exceptional lodging operations.
Examination of the complexities of leading yourself and others to create experiences that transform the lives of guests. A focus on developing: leadership acumen, problem-solving methods, process management tools, work methods, team development skills and evaluation of hospitality systems.
Learn to apply accounting principles to the hospitality industry. Financial tools will be applied to managing and leading in lodging, meetings/conventions/events and food service operations. Students will employ managerial, financial and ethical considerations associated with procurement as well as human resource management.
This course guides the student to explore and understand successful sales and sales management behaviors in the hospitality industry. This course will focus on relational selling and include both asking for sales and being a hotel sales manager. Students will develop a comprehension in selling approaches, conversations and presentations and sales management techniques.
Analysis and interpretation of key lodging statistics including occupancy percentage, average daily rate (ADR), revenue per available room (REVPAR), customer profiles, etc. Overview of forecasting methods and pricing and distribution channel strategies. Emphasis on concepts and practices of revenue management in the hotel/lodging industry.
The application of critical thinking skills to explore hospitality management problems and perspectives. Decision-making tools will integrate marketing, human resources, diversity, ethics, leadership, team work, strategic management and financial performance for foodservice, lodging and event management.